Opinion
Opinions
Arguments we are willing to defend, clearly labeled as arguments.

Opinion
The Tenant Screening AI Headlines Are About Residential. Here Is the Narrower Thing That Applies to You.
HUD guidance, a DOJ statement of interest, and a landmark settlement have made algorithmic screening a live legal issue. Almost none of it governs a retail lease. The part that might is smaller, older, and easier to get wrong.
By Eli Bock · Wed Jul 22

Opinion
Why Multifamily Got the AI Tools and Retail Got the Leftovers
Proptech funding hit $16.7 billion in 2025. There are venture firms dedicated to multifamily technology. There is no equivalent for retail, and the reason is structural rather than accidental.
By Eli Bock · Thu Jul 23
Opinion
Every "Best AI Tools for Retail Real Estate" List Is Written by Someone Selling One
We checked who publishes the guidance retail owners are relying on. Almost all of it comes from vendors, brokerages, or trade associations with something to sell. That has a cost, and owners are paying it.
By Eli Bock · Sun Jul 26

Opinion
Almost Every Retail AI Tool Is Built for a Portfolio You Do Not Have
There are 116,214 shopping centers in the United States. The software serving them is priced and designed for the owners of a few thousand. Here is what that leaves for everyone else.
By Eli Bock · Sun Jul 19

Opinion
Seven Things a Retail Owner Should Not Automate
We spend most of our time arguing for these tools. This is the other list, and it is shorter, more specific, and more useful than the general warnings about keeping a human in the loop.
By Eli Bock · Fri Jul 24
Work With Us
Your team already has AI. Almost nobody uses it.
The licences are bought and the accounts are open, and most of them sit in a tab nobody opens on a Tuesday. Woodworks Realty Studio gets an assistant into the hands of every person on a team, one at a time, each one set up around how that person actually works. My own business runs on it before any of it reaches anyone else.