Tool Breakdown
Tool Breakdowns
What a tool does, what it costs, who it fits, and what it gets wrong.

Tool Breakdown
Foot Traffic Data Is an Estimate. Price It Accordingly.
Panel-based location data is the most retail-specific tool in the category and the most widely misread. Here is what it is actually measuring, and when it changes a decision you would not otherwise have made.
By Eli Bock · Tue Jul 21

Tool Breakdown
The Five Clauses That Break AI Lease Abstraction
Extraction tools are genuinely good at dates, square footage, and base rent. They are unreliable exactly where retail leases carry the most money, and the failure is quiet.
By Eli Bock · Mon Jul 27
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Your team already has AI. Almost nobody uses it.
The licences are bought and the accounts are open, and most of them sit in a tab nobody opens on a Tuesday. Woodworks Realty Studio gets an assistant into the hands of every person on a team, one at a time, each one set up around how that person actually works. My own business runs on it before any of it reaches anyone else.